From the Start to the Smurf Boom, 1966-86 Larger competitors have included Hasbro Inc., Tyco/Matchbox, Mattel, Milton Bradley, Kenner, Parker Bros., Playskool, Playmobil, Playmates, and Galoob.
Licenses have included characters from Mickey for Kids and Mickey Unlimited Looney Tunes Jim Henson ’s Muppets Sesame Street Raggedy Ann and Andy Peanuts Precious Moments Disney ’s Winnie the Pooh, The Little Mermaid, and Mu-Lan, LucasFilm ’s Star Wars Twentieth Century Fox ’s Anastasia Nickelodeon ’s “Rugrats ” New Line Cinema ’s “Lost in Space ” as well as proprietary plush designs under the Dakin brand name, including new and classic plush, puppets, infant products, and seasonal merchandise, and Dakin ’s own licenses of Benji Garfield and Odie Fido Dido Chip & Cookie the Beast from Disney ’s Beauty and the Beast Clifford the Big Red Dog Snoopy The Pink Panther The Animaniacs Cuddles Bear Lamb Chop Looney Tunes Lovables Barney the dinosaur The Flintstones Betty Boop and the 1996 Olympic mascot, Izzy, among others. The company specializes in plush toys, figurines, and collectibles and is known worldwide for its high-quality, emotionally appealing product lines, featuring the most popular classic, promotional, and collectible characters in the marketplace. is a leader in design innovation, marketing year-round gift products for consumers of all ages. SICs: 3942 Dolls & Stuffed Toys 5092 Toys & Hobby Goods & SuppliesĪpplause Inc. Incorporated: 1966 as The Wallace Berrie Company
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